Fitness Challenge Sponsorhip

A Powerful Cause Marketing Opportunity With Rebuild Hope And Plus 3 Network

Rebuild Hope is seeking a sponsor to underwrite the modest annual operating cost of our Fitness Challenge starting in July 2011. The Rebuild Hope Fitness Challenge ("Challenge") offers its sponsor an excellent way to enhance its brand and standing with employees, customers, suppliers and all the communities it serves, provides a fun social network that encourages participants to stay fit and supports a cause with strong universal appeal. Please contact Dana Hendrickson (dana@rebuildhope.org) to learn how you can help "connect" us.

Fitness Challenge

The Fitness Challenge is a nationwide fund-raising program that enables individual Americans to earn donations for the families of veterans who suffered life-altering wounds during the wars in Iraq and Afghanistan and now struggle with unexpected short term financial problems as they transition to stable civilian lives. Particpants earn donations simply by logging their daily fitness activities on personal web pages provided by our social networking partner, Plus 3 Network ("Plus 3"). The Challenge will build awareness of the huge humanitarian crisis that afflicts these families, promote fitness, incent Americans to help them, and encourage participants to spread the word about Rebuild Hope so we can help even more veterans. Visit our Challenge Clubhouse.

Getting started in the Challenge will be easy. Individuals create a personal account at Plus 3 and select Rebuild Hope as their designated cause. Then, each time they record an activity like a run, gym workout, walk, yoga practice or game of soccer, their mileage or time translates into money raised for Rebuild Hope. Everyone from the casual fitness enthusiast to the competitive athlete is welcome; and everything from fitness sessions to formal training and competitive events count.

Participants in the Challenge not only have the opportunity to raise funds for Rebuild Hope at no cost to themselves, they also actively participate in a fun fitness-based, social network. They can join groups, share information about their activities, track and compare results, compete in special challenges, find others with whom to train or work-out, and take advantage of sponsor promotions.

About Rebuild Hope

Rebuild Hope Inc. is a volunteer-driven, donor-advised 501(c)(3) public benefit corporation based in Menlo Park, CA that enables individual Americans to help the families of disabled veterans of the wars in Iraq and Afghanistan overcome short term financial problems and build healthy and stable civilian lives. Rebuild Hope provides monthly grants, helps veterans develop realistic budgets, offers them complementary counseling and referral services, and enables donors to easily make gifts knowing that 100% will be distributed to deserving families.

About Plus 3 Network

Plus 3 Network is a mobile, GPS-enhanced social network that connects fitness-oriented individuals and groups with corporate sponsors and worthwhile causes on a lasting journey of personal fitness and charitable giving. It is a powerful advertising and marketing platform that enables companies - small and large - to reach and engage consumers who regularly visit the Plus 3 website and participate in the Challenge. Plus 3 not only makes the world a healthier and better place by helping members lead healthier better lives, it counts daily rides, runs, walks, or swims as time - or mileage-rewarded fundraising. Learn more about Plus 3 at www.plus3network.com.

Marketing Opportunities

As the sole business sponsor for the Challenge, you will enjoy a number of powerful and cost-effective opportunities to promote 24 Hour Fitness and its products online through both Plus 3 and Rebuild Hope websites.

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  1. The Rebuild Hope + Sponsor partnership will be promoted to all users of the Plus 3 social network.

    • Our Sponsor will be referenced as a cause sponsor on Plus 3 home page
    • Our partnership will be referenced on the Plus 3 Causes and Sponsors page

    • Both Rebuild Hope and the Sponsor will be featured on a dedicated clubhouse web page that encourages users to join the Challenge, maximize their participation and learn more about both organizations through promotional links to the Rebuild Hope and Sponsor websites. Company information, advertisements and promotions can also be included.

    • Both Rebuild Hope and Sponsor will be referenced on the individual personal web pages of every user who joins the Challenge program.

  2. The Rebuild Hope + Sponsor relationship will be aggressively promoted by Rebuild Hope in its primary marketing activities

    • Our partnership will be displayed on the Rebuild Hope home page and featured on a dedicated Challenge program page
    • Our partnership will be promoted on the Rebuild Hope facebook page
    • Our partnership will be promoted in Rebuild Hope's quarterly newsletter

  3. Sponsor can promote the Challenge in its own marketing activities

    • Sponsor will receive 100% rights to utilize the Plus 3 logo, RH logo and Challenge logo in online and print marketing campaigns.
    • Online "badges" which display in real-time how much money has been earned and enable Sponsor to share your campaign with the world through your website, facebook, etc.

Estimated Annual Marketing Investment